Microsoft will spotlight advancements in industrial AI and practical applications at the Hannover Messe, scheduled from March 31 to April 4, 2025.
The Microsoft booth, located in Hall 17, Stand G06, will host expert-led presentations and feature real-world customer success stories, focusing on topics such as AI in digital engineering, factory floor operations, and accelerating frontline operations, including the development of AI-driven product digital threads.
Sessions will cover a variety of topics, including preparing industrial data for AI, applying AI solutions to solve sustainability challenges, and the future of work involving humanoid robots. Generative design in manufacturing, digital twin simulations, and the celebration of women in manufacturing will also be discussed.
Key Microsoft speakers will include Rupert Stuetzle, General Manager of Manufacturing and Mobility for EMEA; Indranil Sircar, Chief Technology Officer for Manufacturing and Mobility; Lindsay Berg, General Manager of Global Industry Product Marketing; and Sean Waters, Senior Product Marketing Manager of AI Sustainability.
Demonstrations will highlight digital thread intelligence leveraging AI. One example is Rolls-Royce, which will showcase its use of AI by Microsoft, Siemens, and NVIDIA to drive innovation across design, engineering, production, sales, customer service, and maintenance operations.
PTC will demonstrate how it utilizes AI solutions to accelerate product development and improve workforce efficiency. Husqvarna will showcase its transformation of physical operations by unifying IT and OT systems using an adaptive cloud approach for seamless edge-to-cloud information exchange.
Partner companies, including Accenture, AVEVA, Databricks, NVIDIA, Rockwell Automation, Sight Machine, and SymphonyAI, will also present their AI-powered solutions at the Microsoft Booth. Indranil Sircar explained how generative AI, copilots, and digital twins can optimize manufacturers’ supply chain operations in the Winter 2024 issue of Technology Record.
