LEHI, Utah (January 23, 2025) – Mobly, Inc., a rising star in event marketing technology, announced today the successful completion of its $4.3 million seed funding round. The round, which was oversubscribed, was co-led by Jump Capital and Eniac Ventures, with participation from Peterson Ventures. Peterson Ventures had previously led Mobly’s pre-seed round. Existing investors, including Tenzing.VC and Peak Ventures, also contributed, alongside notable angel investors Jeron Paul and Francis Santora.
This influx of capital will accelerate Mobly’s mission to become the leading platform empowering brands to maximize the effectiveness of their event marketing campaigns. The platform focuses on smarter lead capture, data-driven engagement, and streamlined workflows.
Founded in 2023 by Zach Barney and Kris Jenkins, Mobly’s cutting-edge technology has rapidly transformed the event marketing space. A key achievement has been reducing the industry average “Speed to Lead” from an average of eleven days to just a few minutes. Their platform provides marketing and sales teams the tools to create, manage, and analyze event-driven campaigns at scale, delivering measurable results. Mobly’s automated CRM enrichment and engagement tools help enhance lead quality and conversion rates, providing significant value to its growing roster of brand customers.
In 2024, Mobly achieved considerable growth, with a 5x increase in revenue and a 4x increase in user base. This momentum underscores the growing demand for innovative event marketing solutions across all sectors.
“Securing such significant support from both new and existing investors is a testament to Mobly’s unique approach and vision for the future of event marketing,” said Zach Barney, Co-Founder and CEO of Mobly, Inc. “With this funding, we’re excited to accelerate our efforts in helping brands reach audiences in meaningful, measurable ways while leading the next generation of event marketing. With faster speed-to-lead and higher-quality data, our platform is already driving impressive results for our users – and this is just the beginning.”
Jump Capital’s investment highlights its confidence in Mobly’s revolutionary potential. “Event marketing has been underserved by digital transformation, and Mobly’s innovative, scalable solutions are uniquely positioned to lead this space,” stated Saaya Nath Pal, Partner at Jump Capital. “We’re excited to support Mobly as it redefines how brands engage, capture, and convert leads in real-time.”
Kristin McDonald, Principal at Eniac Ventures, added, “When we first met Zach and Kris, it was immediately apparent they weren’t just building another point solution – they were reimagining a revenue engine from the ground up. Their approach represents the first truly modern take on events marketing. Innovation within event marketing has lagged far behind the overall RevOps space, despite commanding significant budgets and offering clear ROI. Mobly brings the power of automation and AI native tools to event marketing for the first time.”
The newly secured capital will be used for product development, to enhance Mobly’s platform with new features and integrations, and to support marketing and strategic partnerships designed to expand market reach.
About Mobly, Inc.
Mobly, Inc. is an innovative event marketing technology company that provides brands with powerful tools to create, execute, and analyze impactful events at scale. By harnessing data-driven insights, Mobly helps brands forge stronger connections with their audiences, enhancing engagement and ROI for event-based campaigns. To learn more about Mobly, visit https://www.getmobly.com/.
