Morning Consult Revolutionizes Survey Data Analysis with AI-Powered Platform
Consumer intelligence company Morning Consult has publicly launched a new AI platform called MorningConsult.AI, designed to provide detailed insights into its vast survey data in response to questions posed in plain language. This innovative tool is transforming how businesses access and analyze consumer sentiment data.
The Challenge of Survey Data Analysis
Morning Consult conducts approximately 30,000 interviews daily across dozens of countries, offering clients in-depth information about consumer attitudes towards brands, public figures, political trends, and spending behaviors. Historically, extracting meaningful insights from this data required significant time and expertise in data analytics and visualization.
How MorningConsult.AI Works
The new platform enables business leaders to ask questions such as how a brand is performing in a specific country or how its key metrics compare to competitors over the past year. The AI generates answers within seconds, complete with data visualizations. Users can further drill down into the data, filtering results by demographics such as age or race.
Key Benefits of the Platform
- Real-time Insights: The platform is fast enough for real-time use during meetings or calls, allowing for immediate decision-making.
- Transparency: By internally querying Morning Consult’s proprietary data, the AI avoids the ‘hallucination’ issues common in general-purpose AI, ensuring results are transparent and traceable.
- Continuous Improvement: Since its initial release in November 2024, the platform has gained the ability to analyze and summarize data in text, thanks to advances in commercial AI.
Industry Impact
Michael Ramlet, CEO of Morning Consult, emphasizes that the platform’s proprietary data is as crucial as the AI technology. “You can’t go back in time and collect that data,” he says, highlighting the competitive advantage this offers.
The platform is currently in public beta testing and is available to anyone. Ramlet envisions a free version will always be available, making Morning Consult’s insights accessible to a broader audience, including students and small businesses.
As AI technology continues to evolve, Morning Consult is developing more advanced AI agents to generate tailored outputs, such as marketing reports and executive briefings. This innovation is set to revolutionize how businesses interact with and derive insights from consumer data.
