Nagpur Drives Demand for Premium Technology
Nagpur is rapidly emerging as a high-growth region for consumer electronics and appliances, according to Amazon.in. The city’s customers are increasingly opting for feature-rich, high-performance solutions across various categories.
“India is no longer just adopting technology, it’s demanding it on its own terms – smarter, faster, more personal, and crucially, more affordable,” said Zeba Khan, Director, Consumer Electronics, Amazon India. “At Amazon.in, we’re witnessing this transformation firsthand, with customers upgrading to products that enhance everyday life.”
Smartphones Lead the Charge
Nagpur recorded high double-digit growth in smartphone sales, driven by a 1.6x increase in devices priced above INR 30,000. Large appliance sales surged 1.5x, with refrigerators showing 1.65x growth and air conditioners achieving 1.4x growth. The demand was particularly high for 2-ton ACs, double-door refrigerators, and high-capacity washing machines.
Immersive Entertainment Gains Popularity
Customers in Nagpur are embracing larger and more advanced TV technology. Sales of 55-inch TVs grew more than 2x, while 75-inch TVs saw a nearly 10x increase year-on-year. Display technology preferences have also evolved, with QLED and Mini LED displays growing over 2x.
Productivity and Lifestyle Tech on the Rise
The city has seen double-digit growth in tablet sales in 2025, with consumers favoring productivity-focused and Wi-Fi-enabled models. Smartwatches with advanced features like ECG, GPS, and turn-by-turn navigation gained significant traction. The gaming segment also shows strong engagement, with customers showing loyalty to professional-grade gaming equipment and accessories.
Enhanced Shopping Experience
Amazon’s service excellence, including fast delivery and installation services, has supported technology adoption in Nagpur. Prime members enjoy free, unlimited Same-Day Delivery on over 10 lakh items and Next-Day Delivery on more than 40 lakh items. Sub-Same Day Delivery offers select bestselling items within 4 hours, further enhancing the shopping experience.
