NationsBenefits and Walmart Expand Collaboration to Transform Healthcare Experience
PLANTATION, Fla. & BENTONVILLE, Ark.–NationsBenefits®, a leading healthcare fintech and supplemental benefits platform, and Walmart, the world’s largest retailer, have announced the continuation of their partnership to revolutionize how health plan members access essential benefits through technology-driven solutions.
The collaboration integrates NationsBenefits’ proprietary Basket Analyzer Service (BAS) with Walmart’s Everyday Health Signals™ program. This initiative leverages retail behavioral insights to provide personalized nutrition and wellness guidance to individuals. By enrolling in the Walmart Everyday Health Signals program, members can opt-in to share their shopping data with their health plan and receive tailored wellness support.
The program offers several key benefits to members:
- Real-Time Shopping Insights: Personalized guidance based on shopping habits to support healthier choices
- Seamless Benefit Access: Members can use their NationsBenefits Benefits Mastercard® Prepaid Flex Card to purchase eligible groceries, OTC products, and wellness items at over 4,600 Walmart stores and on Walmart.com
- Actionable Nutrition & Wellness Support: Data-driven guidance helps members navigate food choices and lifestyle changes within their existing shopping experience
“At NationsBenefits, we’re redefining how healthcare and retail come together to improve access and outcomes for health plan members nationwide,” said Michael Parker, Co-CEO of NationsBenefits. “By integrating our fintech infrastructure and real-time benefit adjudication technology, we’re ensuring members can seamlessly access essential healthy food, OTC products, and wellness items.”
Pravene Nath, MD, Group Director of consumer health and data solutions at Walmart U.S., added, “Through our work with NationsBenefits, we’re providing customers who opt-in with personalized insights and seamless access to products they need to live healthier lives.”
This partnership aims to set a new industry standard by connecting retail and health plans through a personalized, technology-driven experience. The initiative transforms passive transactions into meaningful healthcare interactions, enhancing member experience and supporting day-to-day decisions that connect healthcare and nutrition.
About NationsBenefits®
NationsBenefits is the leading provider of supplemental benefits and fintech solutions to the healthcare industry. The company partners with managed care organizations to drive growth, reduce costs, and delight members through innovative healthcare solutions and data analytics.
About Walmart
Walmart Inc. is a people-led, tech-powered omnichannel retailer helping people save money and live better. With approximately 270 million customers visiting over 10,750 stores and eCommerce websites in 19 countries each week, Walmart continues to lead in sustainability, corporate philanthropy, and employment opportunity.
The Benefits Mastercard® Prepaid Card is issued by The Bancorp Bank, N.A., Member FDIC, pursuant to a license by Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.
