Nicole Prior Appointed Chair of IAB Australia’s Executive Technology Council
IAB Australia has announced that Nicole Prior, Head of Media and Adtech Solutions APAC at Microsoft Advertising, has been appointed as the Chair of its Executive Technology Council (ETC). Prior also assumes the role of ETC representative on the IAB Australia board.
Prior replaces Adele Weisner, MD of Index Exchange, who has concluded her two-year term as Chair. Prior’s appointment brings nearly three decades of experience across the agency, adtech, and publisher sectors. Her previous roles include positions at Xandr, UM Australia, Mediacom, Starcom, and Seven Network.
The IAB Executive Technology Council focuses on identifying and addressing critical issues in advertising technology innovation. It provides key insights, leadership, and strategic guidance, particularly within the digital value chain. A key priority for the ETC is the development and upskilling of the industry through the IAB Mentorship Program. The ETC also collaborates with IAB Australia’s technology-focused councils on various ongoing projects, including the recent delivery of definitions and guidance around Made for Advertising sites.
The ETC comprises representatives from a number of prominent media and technology companies including Carsales, Cartology, Google, GumGum, Half Dome, Index Exchange, InMobi, Integral Ad Science, Kinesso, LiveRamp, Magnite, Microsoft Advertising, News Corp Australia, Nine, OpenX, Publicis Groupe, PubMatic, REA, Seven, StackAdapt, The Trade Desk, and Yahoo!
“Nicole’s depth of knowledge and experience across agency, publisher and now adtech, made her the ideal candidate to lead the IAB Australia Executive Technology Council. Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable,” said Gai Le Roy, CEO of IAB Australia.
“I’m honoured to be appointed as the Chair of IAB Australia’s Executive Technology Council and look forward to working collaboratively with all members of the ETC on strategic initiatives to support the industry, and the many talented people that work within it,” said Prior.
