Royal Philips and March of Dimes have announced a strategic collaboration aimed at improving maternal health education through the Philips Avent Pregnancy+ app. The partnership will integrate March of Dimes content into the app to enhance health literacy and awareness on topics such as preparing for a Neonatal Intensive Care Unit (NICU) stay, preterm birth, and vaccinations. The new content will also highlight the benefits of low-dose aspirin as a preventive treatment for hypertensive disorders of pregnancy, including preeclampsia, aligning with March of Dimes’ Low Dose, Big Benefits Campaign.
Key Features of the Collaboration
- Integration of March of Dimes content into the Philips Avent Pregnancy+ app
- Focus on improving health literacy and awareness on maternal health topics
- Collaboration on research areas using aggregated app data and surveys
- Awareness campaigns across the United States through the Pregnancy+ app
The Philips Avent Pregnancy+ app, with over 80 million lifetime downloads, provides comprehensive information throughout pregnancy, including over 800 articles, 3D baby models, a weekly pregnancy tracker, and expert-led audio/video courses. The app will now feature March of Dimes content, enhancing its educational value for expectant mothers.
“Our partnership with Philips reflects our shared commitment to ensuring families have access to trusted, timely information throughout pregnancy,” said Kelly Ernst, Senior Vice President and Chief Impact Officer at March of Dimes. “Initiatives like this represent a meaningful step forward in our mission to improve health outcomes for all moms and babies.”
“By combining our expertise and resources with those of March of Dimes, we aim to deliver accessible education and insights, while utilizing advanced data analysis to better understand and meet the needs of mothers and babies,” said Brenda Kapner, Regional Business Unit Leader, Mother & Childcare, Philips North America.
The collaboration will also leverage aggregated app data and surveys to identify key research areas, providing valuable insights to support the needs of mothers and babies. This partnership demonstrates a significant step towards improving maternal health outcomes through enhanced education and awareness.
