RainFocus Acquires WebEvents Global to Enhance Event Marketing Capabilities
LEHI, Utah – September 16, 2024 – RainFocus™, a provider of advanced event marketing platforms, today announced the acquisition of WebEvents Global. This strategic move is designed to strengthen RainFocus’ market position and will integrate WebEvents Global’s expertise and client relationships into the RainFocus platform.
This acquisition marks a key step in RainFocus’ ongoing strategy to refine and optimize the event management process, unifying customer experiences. RainFocus will provide ongoing support to the existing WebEvents Global client base, including prominent technology organizations, as they transition to the RainFocus global event technology platform.
“WebEvents Global has a strong reputation in our industry,” said JR Sherman, CEO of RainFocus. “Their focus on integrating sales and marketing teams through event programs aligns perfectly with our vision. They also recognize data as crucial for enhancing experiences and driving revenue, which is why we are excited to welcome them to our platform and clients.”
WebEvents Global, founded in 2002, has a proven track record of success. The company offers data-driven, customizable event solutions and service. The integration of WebEvents Global’s sophisticated data strategy with the RainFocus platform is expected to bring significant value to clients.
Karis Takiya, president and principal architect at WebEvents Global, will join RainFocus as principal integrations architect. Takiya will facilitate a smooth transition for clients to the RainFocus platform and will also leverage her experience to direct and develop RainFocus’ strategic data integration consulting practice.
“RainFocus has revolutionized the industry with its single-platform architecture,” said Takiya. “By combining our expertise with this modern, data-driven platform, we intend to create a single source of truth across our clients’ entire event portfolios.”
About RainFocus
RainFocus provides a next-generation event marketing platform optimized for first-party data capture and analysis, designed to enhance customer engagement throughout the customer journey. Their platform offers secure, scalable solutions supporting the entire event lifecycle. It integrates with sales and marketing technologies, streamlining event registration, content management, and exhibitor activation, all accessible from a central dashboard. By using real-time data, RainFocus provides actionable insights to drive personalization, accelerate prospect qualification, and enhance sales.
About WebEvents Global
WebEvents Global specializes in tier 1 in-person events where its platform facilitates seamless interactions, content delivery, and analytics to measure event success and inform data-driven decisions. The firm is committed to providing end-to-end solutions aligned with clients’ objectives.
