Reddit has introduced two new AI-driven advertising features aimed at helping brands increase engagement by tapping into user conversations on the platform. The company’s AI tool, ‘Reddit Insights,’ provides real-time insights to marketers for campaign planning by identifying trends and testing campaign ideas. Additionally, the ‘Conversation Summary Add-ons’ feature allows brands to integrate positive user comments directly under their ads, showcasing what users think about the ad.
Key Features of Reddit’s New Ad Tools
- Reddit Insights: Provides real-time insights for campaign planning
- Conversation Summary Add-ons: Integrates positive user comments under ads
Reddit’s new features are designed to help brands drive greater engagement on the platform by leveraging user discussions. The AI-driven tools aim to provide marketers with valuable insights and enhance the overall advertising experience on Reddit.
Source: The Economic Times
