Samsung Electronics captivated visitors at the Mobile World Congress (MWC) 2025 with the recently launched Galaxy S25 series, emphasizing its advanced AI capabilities. Through interactive zones and hands-on activities, attendees explored how Galaxy AI is revolutionizing smartphone interactions.
Samsung Newsroom reported from Barcelona to witness the unveiling of Samsung’s vision for a smarter, more intuitive smartphone experience.
New Ways To Get Things Done
Visitors were able to experience firsthand how Galaxy AI streamlines everyday tasks by seamlessly navigating between multiple apps. As an example, users could use a simple voice command, activated by pressing and holding the side button, to have the AI find this year’s El Clasico schedule and add it to their Samsung Calendar instantaneously.
Attendees also explored Gemini Live, an AI conversational assistant designed for brainstorming, learning, and practice through natural, real-time interactions. Supporting images, PDF files, and more, the feature provides a multi-modal AI experience aimed at improving user productivity and creativity.
Another standout feature at the booth was Now Brief, which learns user routines. This feature delivers personalized information snapshots throughout the day to the lock screen via the Now Bar. Now Brief suggests practical recommendations, such as the best time to leave for a planned trip or the most effective route to an appointment.
New Ways To Create
The Galaxy S25 series also introduces new methods for content creation using ProVisual Engine, an advanced camera technology. At the Samsung booth, guests learned how AI-enhanced photography tools make content capture, editing, and organization smoother and intuitive. Portrait Studio and Filters enabled visitors to apply expressive, AI-generated effects to their photographs.
The next-generation Nightography feature, improved with Galaxy AI, elevates low-light photography and videography. Attendees also marveled at the Galaxy S25 Ultra’s 50MP ultra-wide-angle camera, which features an expansive field of view.
The Drawing Assist feature impressed many attendees with its ability to transform hand-drawn sketches into high-quality artwork in a variety of styles. AI enhanced the process for creative expression through text input, images, and freehand drawings.
New Ways To Play
Towards the end of their tour, visitors also experienced the Snapdragon® 8 Elite for Galaxy, specifically designed for high-speed gaming, effortless multitasking, and stunning visuals. The Galaxy S25 Ultra boasts a vapor chamber that is 40% larger than its predecessor. This enhancement contributes to sustained performance over extended periods.
Samsung’s showcase at MWC 2025 underscored the transformative role of Galaxy AI in redefining mobile interaction. The Galaxy S25 series, with its suite of intelligent tools, demonstrated how AI-driven innovation is shaping the future of smartphones. Samsung continues to drive the boundaries of mobile technology, integrating AI with advanced hardware to deliver smarter, more intuitive experiences worldwide.
