Sebastian Cubela, a partner at McKinsey based in the Miami office, is a key advisor to global telecommunications and technology companies. He helps these organizations leverage their data to integrate artificial intelligence (AI) and advanced analytics into every business decision.
Cubela’s work focuses on addressing the most significant data and analytics challenges faced by telecom operators worldwide. He assists executives in evaluating their current standing from an external perspective and assessing the value of future opportunities. This includes leveraging cutting-edge technologies and methodologies.
His approach involves:
- Designing new business strategies.
- Architecting end-state solutions that capitalize on AI and data analytics.
- Guiding the implementation of these solutions, helping clients build their capabilities rapidly.
Some recent examples of Cubela’s work include:
- Developing a comprehensive data strategy and implementation plan for a federated multinational as it established its centralized data organization.
- Designing and implementing an analytics center of excellence for a North American technology company, covering its organizational structure, talent strategy, and a five-year roadmap.
- Advising a major North American company on its business-to-business growth strategy, using the latest insights in analytics and machine learning.
- Enhancing network capital deployment for a prominent North American telecommunications operator by redesigning its engagement model across business units and incorporating multiple data sources.
- Defining a churn-reduction strategy for a major telecommunications company in Latin America, building machine learning models to segment customers and identify key initiatives to drive operational change.
Beyond client service, Cubela is actively involved in McKinsey’s North America Hispanic Latino Network. This network provides a platform for consultants and Hispanic/Latino leaders to connect, build a community, and advance their professional development.
Cubela joined McKinsey in Buenos Aires in 2013 and has also worked in the Stamford and Miami offices. He has developed deep expertise in data and analytics through his work with major telecommunications companies across markets in South America, Central America, and North America.
Prior to McKinsey, Cubela worked as a research assistant for the World Bank in Washington, DC, and as an international arbitration analyst for Compass Lexecon in Buenos Aires, Argentina.
Cubela earned an MBA from MIT’s Sloan School of Management and a bachelor’s degree in economics from Universidad del CEMA.
Published Work:
- “AI infrastructure: A new growth avenue for telco operators,” McKinsey & Company, February 2025
- “Pushing telcos’ AI envelope on capital decisions,” McKinsey & Company, February 2025
