CANBERRA, Australia, March 24, 2025 – Seeing Machines Limited (AIM: SEE), a company specializing in advanced computer vision technology designed to improve transport safety with AI-powered operator monitoring systems, has announced two key leadership appointments. John Noble has been named Chief Technology Officer (CTO), and Dr. Mike Lenné will serve as the inaugural Chief Safety Officer.
Seeing Machines’ technology focuses on Driver Monitoring Systems (DMS) to enhance safety across various sectors.
New CTO to Lead Technology Strategy
John Noble, who has held various engineering roles within Seeing Machines for the past two decades, will be responsible for leading the company’s technology strategy, innovation initiatives, and product development. Noble’s expertise encompasses systems engineering, research and development, engineering management, computer vision, and embedded systems. He also chairs the company’s IP Committee. His extensive experience across different business divisions positions him to capitalize on the growing global adoption of DMS as transport safety regulations increase. This appointment comes as OEMs and transport operators in Europe are increasingly required to adopt DMS technology to improve safety.
Paul McGlone, CEO, commented on Noble’s appointment, stating, “John brings a deep technical expertise to his new role which aligns perfectly with our goal to shape the future of transport and get more people home safely. Having worked for decades in the field of engineering management, he is uniquely well equipped to improve the way we design, develop and deliver our technology.”
Dr. Mike Lenné Appointed as Chief Safety Officer
As part of a broader strategic restructuring, Dr. Mike Lenné, a respected global authority on human factors and safety, has been appointed Chief Safety Officer. With nearly 30 years of experience, Dr. Lenné will lead efforts to strengthen and expand Seeing Machines’ partnerships with customers, research and technology partners, regulators, and safety groups. His aim is to foster close relationships that will drive revenue growth while contributing to safer roads and skies.
McGlone added, “Alongside Mike’s appointment as Chief Safety Officer, our business has the leadership in place to focus on successful delivery and on our core mission of improving global safety outcomes.”
John Noble, CTO added: “We have an incredible pool of talent at Seeing Machines, and I’m delighted by the opportunity to lead our technical team. We will empower our experts, and therefore our customers, by refining our proven engineering processes to reflect the growing role of AI and synthetic data in our products, and to better support rapid and iterative delivery. I look forward to defending our reputation for quality, and ensuring we are viewed as an open and collaborative partner.”
Seeing Machines has made significant progress in the automotive and aviation sectors:
- Automotive: Secured 18 automotive programs with 11 OEMs, with expected initial lifetime revenue of $392 million, most of which is expected by 2028. Over 2.88 million cars are in production across 8 programs with major brands like General Motors, Ford, Mercedes Benz, and BMW.
- Commercial Fleet: Guardian technology protects over 1,100 global transport and logistics fleets, with over 19 billion kilometers travelled, reducing risky driving behaviors.
- Aviation: A US$10 million collaboration with Collins Aerospace is advancing the development of the launch product, positioning the company as a leader in this growing industry.
About Seeing Machines
Founded in 2000 and headquartered in Australia, Seeing Machines (AIM: SEE) develops vision-based monitoring technology, enabling machines to see, understand, and assist people. The company’s technology, which includes AI algorithms, embedded processing, and optics, provides real-time understanding of vehicle operators. The technology is used to measure where a driver is looking and assess their cognitive state, with the goal of enhancing overall safety. The company has offices in Australia, the USA, Europe, and Asia and supplies technology solutions to industry leaders in various markets. For more information, visit www.seeingmachines.com.
