True Corporation has appointed Sigve Brekke to spearhead its transformation into a leading technology company. The announcement signals an ambitious vision that extends to the development of Thailand’s digital economy.
“We are delighted that Mr. Sigve Brekke has been entrusted by the True Corporation’s board of directors with taking the company to the next level,” stated Supachai Chearavanont. He continued, “He provides further reinforcement to a leadership team at True already performing very well, so it is a case of building on one’s strengths to establish True as a world-class tech company.”
Brekke brings an impressive resume to the role, with years of experience in global business and a reputation as an innovator. His deep understanding of the Thai market, cultivated over 13 years of residency, positions him to drive digital advancements within both CP and True. This will involve:
- Food Tech and Traceability: Implementing technologies to track food sources.
- Cloud Services and AI Solutions: Leveraging cloud platforms and AI to transform key aspects of the business, including e-commerce and FinTech, central to CP Group’s digital ecosystem.
The transition to cloud-based systems and wider AI integration requires advanced technological expertise and strong leadership. Chearavanont expressed confidence in Brekke’s abilities, saying, “I’m confident that Mr. Brekke will be key to developing and driving True Corporation towards its goal of becoming a world-class tech company, which will in turn support Thailand’s transformation into a sustainable digital economy, with a focus on creating value for businesses, for society and for the country in all dimensions.”
