The cryptocurrency market in South Asia, particularly in countries like India and Sri Lanka, is experiencing rapid maturity, according to a recent report by Binance, one of the world’s largest cryptocurrency exchanges. The Asia Crypto Security Survey, which analyzed 29,847 valid responses (including 3,321 from South Asia), found that investors are increasingly focusing on security and education as they adopt digital assets.
Key Findings of the Survey
The survey revealed that nearly 28% of respondents in the region began adopting cryptocurrency about six months ago, while an almost equal percentage have been active in the market for over a year, and some for more than two years. This mix of new and experienced users indicates an evolving ecosystem transitioning from speculative interest to sustained participation.
More than 64% of respondents reported using crypto exchanges several times a week or daily, demonstrating a high level of engagement. The survey also highlighted users’ desire for enhanced security measures and educational resources, particularly in the form of gamified experiences, to prevent scams and simplify technical content on crypto platforms.
User Demands and Future Directions
Bader Al Kalooti, MENASAT Head of Growth & Ops at Binance, noted that South Asian crypto users are “serious, discerning, and increasingly security-conscious.” He emphasized that these users are not passive; they are tech-savvy individuals who engage with crypto exchanges frequently, build knowledge, and demand trustworthy platforms, transparent protections, and interactive education.
The report suggests that to build long-term user loyalty, crypto platforms must empower their users, earn their trust, and grow with them. As the crypto market in South Asia continues to mature, the focus on security, education, and user empowerment is likely to shape the future of cryptocurrency adoption in the region.
