SponsWatch, a Swedish company offering AI-powered analytics for sports sponsorships, has closed a €1 million seed funding round. The funding will be used to expand the platform, enhance its analytical capabilities, and grow its team.
SponsWatch provides sponsors and rights holders with detailed insights into sponsorship performance. The platform uses artificial intelligence to track and evaluate the impact of sponsorships across various channels, helping clients optimize their investments and demonstrate ROI. The company allows its clients to track traditional media coverage, social media engagement, and other key metrics.
The sports sponsorship market is increasingly data-driven, and the need for sophisticated analytics is growing. SponsWatch aims to meet this demand by providing clients with actionable insights to help them make informed decisions about their sponsorship strategies. This funding will support the company’s mission to provide its clients with the best data-driven tools possible in the sports industry.
