Sterling Event Group, a leading technical event production company in the UK and Europe, has announced a significant expansion of its facilities, team, and technology capabilities. The company, with 25 years of experience in delivering high-end productions for corporate, private, public sector, and live entertainment events, is scaling its operations to support national and international growth.
The expansion includes a move to a new 102,000 sq ft warehouse at Manchester’s ICON Business Park, more than doubling the company’s existing capacity. The facility will house a comprehensive inventory of professional-grade production technology, maintained by Sterling’s in-house team, for deployment across client events and dry hire provision. The site features 16 loading bays, upgraded workshops, equipment tracking, and advanced machinery for custom staging and creative set builds.
According to Richard Bowden, Managing Director of Sterling Event Group, “Our move to larger premises is more than an expansion in space; it’s about creating a collaborative hub where our team, clients, and technology partners can come together to further strengthen relationships across the events industry.” The company has grown its team by 35% over the past year, expanding across project management, designers, on-site and warehouse technicians, and support staff.
Sterling’s ethos combines cutting-edge technology with exceptional talent. The company is committed to investing in its team’s talent, growth, and wellbeing as it continues to expand its market presence. Sterling also supports the next generation of event professionals through partnerships with organizations such as Production Futures and Power of Events.
The expansion is complemented by a fresh new brand identity, including an updated logo and website, reflecting Sterling’s forward-looking mindset and commitment to innovation. The rebrand marks the company’s evolution from a trusted regional supplier to a full-service national and international production partner.
“Sterling’s new identity is a statement of intent,” concludes Bowden. “Despite challenging times for the events sector, we’re building on 25 years of excellence, thanks to strong client relationships, a commitment to excellence, and a team that brings passion and professionalism to every project.”
