The Strategic Advantage of AI in Events
AI technology is rapidly changing the landscape of live events, with AI-powered tools becoming increasingly prevalent worldwide. But what distinguishes a mere AI demonstration from a strategically sound activation? The key lies in strategy. It’s far less about what you implement and considerably more about the ‘how’ and ‘why’ behind it. Attendees are naturally intrigued and eager to interact with this technology, and it’s the responsibility of experience architects to ensure these AI activations are engaging, valuable, and effectively aligned with the brands they represent. Partnering with a strategic creative agency and an event tech provider is essential to create powerful AI experiences. This collaboration also provides access to a range of tools that simplify the process of programming AI activations onsite.
LEO Events, in collaboration with their long-term partner Gramercy Tech, builds these strategy-driven AI experiences for their clients. For example, they recently implemented this technology at the Connect Marketplace held in Milwaukee, Wisconsin, from August 27-29, which gathered numerous event planners, DMCs, and other industry professionals. This event also marked the debut of the Gramercy Cloud Platform (GCP). Justin Pontier, account director at Gramercy Tech, stated, “GCP puts the power of experiential marketing and activation creation directly in the hands of event professionals, enabling them to execute their visions while maximizing valuable screen space and staying within budget.”
Beyond its awe-inspiring and cost-effective features, the GCP integrates seamlessly with event registration software. Event professionals don’t need to be coders; the platform allows coordinators to implement quick and easy activations without needing a specialist on site. These unique AI activations provide several benefits to the event space, including:
- Customization: They can be tailored to align with any theme.
- Engagement: They encourage brand conversations and boost social media engagement.
- Participation: They elicit greater attendee participation and interaction with event programming.
“GCP is an extremely versatile and impactful tool that can strategically enhance every part of events—icebreakers, networking, breakouts, and even interstitial content—while remaining brand and message forward,” commented Airika Gigas, LEO’s senior vice president of sales and marketing. The tools are designed to seamlessly incorporate brand colors and other elements while respecting features such as gender and skin tone. Jeremy Patuto, founder of Gramercy Tech, added, “We work to ensure we’re using the right AI models that are strict in terms of applying facial features, skin tones, and beyond.”
The AI experiences created for clients have a purpose that goes beyond simple entertainment. They encourage attendees to think about the key messages of the brands, and the concepts they want audiences to comprehend, contemplate, and apply in practice. If you’re looking to incorporate purposeful AI at your next event, contact [email protected].
