Sustaining Innovation in Robotics and AI
Amazon’s vice president of Fulfillment Technology and Robotics, Joseph Quinlivan, leads a team that has developed and deployed over 750,000 industrial robots worldwide. These robots work collaboratively with Amazon employees to enhance package delivery to customers globally. A decade after Amazon’s significant investment in robotics, Quinlivan’s team remains focused on improving both employee and customer experiences through technology.
In a recent internal Q&A, Quinlivan shared five crucial lessons for sustaining an innovation culture at Amazon:
1. Staying at the Cutting Edge of Robotics
“Physical AI is about to change everything in robotics,” Quinlivan emphasized. Innovation requires relentless focus on both current practical applications and long-term research. Amazon’s robotics team is advancing in areas such as robot autonomy, manipulation, and computer vision, incorporating the latest AI developments to enhance robot capabilities.

2. Building Technology with Real-World Impact
Quinlivan stressed that technology should drive real-world impact at scale. Amazon is advancing in Physical AI foundation models, enhancing robot intelligence and performance. Future developments include more dexterous robots and conversational robotics that will transform human-machine interaction.
3. Mission-Driven Innovation
Amazon Robotics is driven by a mission that combines cutting-edge technology with workforce development. The company has deployed over 750,000 mobile robots while creating hundreds of thousands of jobs worldwide. Collaborative robotics have improved workplace safety and job satisfaction by reducing repetitive tasks.
4. Prioritizing People and Culture
Quinlivan emphasized that the right culture and people are more important than the best technology. Amazon fosters a culture that encourages teams to “Think Big” while building practical systems. In-person collaboration is crucial in robotics development, allowing for direct interaction with the technology.

5. Investing in Future Moonshots
Amazon sees significant potential in Physical AI, combining advancements in AI with embodied automation. This crossover could lead to robots that adapt, learn, and collaborate in dynamic environments, going beyond traditional automation.
By focusing on these key areas, Amazon continues to push the boundaries of robotics and AI, creating a more efficient, safe, and sustainable workplace while driving innovation forward.