Browsing: adtech

Netflix’s third upfront week event showcased its growing ad capabilities and upcoming content slate

Venture capital investment in adtech startups has significantly decreased this year, reaching its lowest point in over a decade. This article explores the factors behind the decline, the performance of established companies, and potential paths for future growth.

Investment in U.S. advertising-focused startups is experiencing a significant slowdown, reaching the lowest levels in over a decade. Market saturation, increased regulatory pressures, and economic uncertainties are contributing factors, although some companies are still securing funding.