Browsing: advertising

Google strengthens ad safety using AI, making over 50 enhancements to its large language models in 2024 to protect consumers and advertisers.

A discussion on the impact of AI on ad tech margins.

Media agencies are increasingly integrating artificial intelligence (AI) into media buying strategies, streamlining processes and improving targeting, according to experts at the Digiday Media Buying Summit. However, the development of AI-generated creative lags behind other areas of AI application in marketing.

This outlines Yahoo’s use of cookies and similar technologies on our sites and apps, clarifying how your data is collected, used, and managed.

Amazon unveils a new service, Amazon Retail Ad Service, that allows retailers to manage contextual ad campaigns on their websites using Amazon’s ad technology.

Hims’ Super Bowl ad has drawn criticism for its provocative claims about the weight loss industry and pharmaceutical companies.

Meta may introduce a subscription option for UK Facebook users following a legal settlement related to personalized advertising practices and after agreeing to stop targeting a campaigner with ads based on her personal data.

Clicks on advertisements related to Consumer Day saw a significant surge of 29% in 2025, according to Microsoft, indicating substantial interest in the shopping event.

An explanation of how Yahoo uses cookies and personal data on its websites and apps.

Creatopy, a startup specializing in AI-driven digital ad creation, has named Tammy Nam as its new CEO. Nam’s background in scaling startups and understanding marketing tech positions her to lead the company’s expansion.