Browsing: advertising

Amazon Prime Video has reportedly doubled the number of ads on its ad-supported tier, showing four to six minutes of commercials per hour.

Amazon has quietly doubled its ad time on Prime Video from 2-3.5 minutes to 4-6 minutes per hour, affecting viewers worldwide except in India where the change starts on June 17.

Meta is taking legal action against Joy Timeline Limited for allegedly circumventing its ad review process to promote AI-powered explicit image creation apps.

Meta’s latest move into generative AI for advertising is escalating the competition, even if some creative executives are not showing significant concern.

Google is testing the integration of ads into its new AI Mode for online search, balancing its financial reliance on advertising with the evolving landscape of AI-driven search results

Netflix’s third upfront week event showcased its growing ad capabilities and upcoming content slate

Advertising industry witnesses significant growth in generative AI adoption, questioning traditional outcome-based payment structures

Amazon announces new interactive ad formats using AI technology during upfront week, shaking up the traditional TV advertising landscape

Exploring the impact of generative AI on search and advertising industries

Tariffs remain a significant concern for tech companies during this earnings season, affecting businesses differently based on their reliance on advertising or consumer spending.