Browsing: advertising

An explanation of Yahoo’s use of cookies and user choices regarding data privacy.

TikTok is replacing its Creator Marketplace with TikTok One, a platform that leverages AI to connect brands and creators and streamline advertising.

Location-sharing service Life360 Inc. has acquired a Fantix Inc. unit to offer more targeted advertising, connecting its customers to brands.

Venture capital investment in adtech startups has significantly decreased this year, reaching its lowest point in over a decade. This article explores the factors behind the decline, the performance of established companies, and potential paths for future growth.

Amazon’s new Retail Ad Service could disrupt retail media for retailers, advertisers, and consumers alike.

Amazon’s new retail media offering to other retailers raises questions about competition and data control.

Amazon is launching a new advertising service, Amazon Retail Ad Service, that allows retailers to use Amazon’s tools to sell product ads on their own ecommerce sites.

Investment in U.S. advertising-focused startups is experiencing a significant slowdown, reaching the lowest levels in over a decade. Market saturation, increased regulatory pressures, and economic uncertainties are contributing factors, although some companies are still securing funding.

Haoxi Health Technology Limited (HAO), a Beijing-based online marketing solutions provider, has announced impressive preliminary financial results for the fiscal year ending June 30, 2024, including projected revenue growth of 72%.