Browsing: Alexa

A roundup of noteworthy developments in the field of artificial intelligence from the week of February 28, 2025, focusing on innovations and their potential impact on marketing.

Amazon is revamping its voice assistant, Alexa, with generative AI capabilities in an effort to enhance its conversational abilities and user experience, while attempting to regain momentum in the consumer AI market.

Amazon introduces Alexa+, a significant advancement in its voice assistant, powered by generative AI, promising a more conversational, personalized, and helpful experience for users.

Amazon introduces Alexa+, a significantly enhanced version of its voice assistant, rebuilt with a state-of-the-art architecture incorporating a suite of advanced technologies including large language models and agentic capabilities. This upgrade promises a more conversational, personalized, and capable experience for users.

Amazon’s February 2025 Devices & Services event showcased a major upgrade to Alexa, introducing Alexa+ with advanced AI capabilities, new Echo devices, and enhanced smart home integration.

Amazon is upgrading its Alexa experience with generative AI, promising a more intuitive and personalized virtual assistant.

Amazon is integrating its Alexa technology and generative AI to improve the digital grocery shopping experience, allowing users to order groceries, track purchases, and manage preferences.

Amazon’s new Alexa+ is a significant upgrade to the voice assistant, boasting conversational abilities, document analysis, and more. Here’s a look at the key features.

Amazon is hinting at a new generation of AI-powered devices as it rolls out a more advanced version of Alexa.

Amazon is preparing to release a suite of artificial intelligence (AI)-powered devices, following the unveiling of its upgraded voice assistant, Alexa+.