Browsing: B2B events

A new Forrester survey highlights the critical importance of demonstrating return on investment (ROI) for B2B events, revealing the primary challenges event teams face and offering a solution.

Learn how to leverage buying signals from B2B events to fuel targeted marketing and sales, enhancing engagement and driving growth.

Discover how consolidating event technology with all-in-one platforms can enhance event success, personalization, and data utilization.

Forrester’s Q1 2024 survey reveals crucial shifts in the B2B events landscape, offering insights into budget constraints, event formats, and technology adoption.