Amazon Reacts Swiftly to DeepSeek AI’s Rise, Focusing on Security and AlternativesMarch 24, 2025 Amazon rapidly integrated DeepSeek AI models into its Bedrock service in response to customer demand. The company has since developed strategies to compete with DeepSeek, emphasizing its own products’ security and performance.
Amazon Reportedly Relies on Anthropic’s AI for New Alexa Features, Despite Company DenialMarch 7, 2025 Sources indicate that Anthropic’s Claude model is powering advanced capabilities in Amazon’s new Alexa+, challenging earlier claims from Amazon.