Browsing: digital advertising

Amazon and Roku have formed a partnership to pool their connected-TV audiences for advertisers, potentially revolutionizing the digital advertising landscape.

Reddit launches AI-powered advertising features to help brands tap into user discussions

Microsoft’s decision to close Xandr Invest highlights the challenges faced by major tech companies in the evolving digital advertising landscape

Google’s ad network has started displaying ads within chatbot conversations, expanding its AdSense for Search network to include AI startup-operated chatbots.

Haoxi Health Technology Limited announced that its subsidiary, Beijing Haoxi Digital Technology Co., Ltd., has been awarded a contract to provide digital advertising services.

Amazon’s expanding advertising ecosystem poses a significant challenge to the established ad tech industry, altering the competitive landscape and forcing smaller companies to adapt.