Browsing: Forrester

A new Forrester survey highlights the critical importance of demonstrating return on investment (ROI) for B2B events, revealing the primary challenges event teams face and offering a solution.

Explore the transformative potential of Microsoft 365 Copilot for small and medium-sized businesses (SMBs) with insights from a recent Forrester Consulting study.

Discover how consolidating event technology with all-in-one platforms can enhance event success, personalization, and data utilization.

Forrester’s Q1 2024 survey reveals crucial shifts in the B2B events landscape, offering insights into budget constraints, event formats, and technology adoption.