Browsing: Forrester survey

Forrester’s Q1 2025 State Of B2B Events Survey reveals low AI adoption despite its potential to transform event management. Learn about current use cases, challenges, and future opportunities.

B2B event teams face mounting challenges amid economic volatility and shifting attendee behavior. Forrester’s Q1 2025 State Of B2B Events Survey reveals key trends and insights to help leaders navigate this complex landscape.