Browsing: marketing

Coca-Cola launches ‘Create Real Magic’ campaign using Azure AI to create personalized holiday experiences for over 1 million consumers across 43 markets

Recent research reveals a significant shift in consumer behavior, with 58% of consumers now using Gen AI tools instead of traditional search engines for product and service recommendations.

Impulse, a technology company created by Gradient Experience, is revolutionizing audience engagement and dialogue between consumers and brands at events through innovative image recognition and content sharing technology.

Marketers face a new challenge as buyers increasingly rely on AI tools for product recommendations and research, compressing the discovery-to-decision process and reducing brand influence.

Unilever is leveraging AI to accelerate content production and reduce costs, focusing on digital twins and efficiency to support its Growth Action Plan 2030.

Adobe and Microsoft are joining forces to bring the power of generative AI to marketers through AI agents integrated into Microsoft 365 Copilot.

Media agencies are increasingly integrating artificial intelligence (AI) into media buying strategies, streamlining processes and improving targeting, according to experts at the Digiday Media Buying Summit. However, the development of AI-generated creative lags behind other areas of AI application in marketing.

ReVusion challenges participants to develop strategic revival plans for failing companies, simulating real-world business scenarios.

SHU students gain real-world experience by assisting WeSkreech, a personal safety device company, with marketing, sales, and operations.

Adobe extends its partnership with Microsoft, introducing an AI-powered agent designed to streamline marketing workflows within the Microsoft 365 environment.