Browsing: marketing

Meiwu Technology Company Limited announces partnership with Zhinuo Weichuang to boost brand presence and market competitiveness through comprehensive digital marketing services

The ‘Where AI Works’ podcast series, led by Wharton School faculty experts, examines AI’s real-world impact on business, focusing on its transformative role in various industries.

Marketers at Cannes express desire for actionable AI insights rather than theoretical discussions

Discover how event technology is transforming the trade show experience, from interactive touch panels to immersive LED environments, and learn how to captivate today’s discerning attendees.

New data from Splash, a Cvent-owned company, reveals that event-led growth strategies drive stronger customer relationships and increase lead generation

Coca-Cola launches ‘Create Real Magic’ campaign using Azure AI to create personalized holiday experiences for over 1 million consumers across 43 markets

Recent research reveals a significant shift in consumer behavior, with 58% of consumers now using Gen AI tools instead of traditional search engines for product and service recommendations.

Impulse, a technology company created by Gradient Experience, is revolutionizing audience engagement and dialogue between consumers and brands at events through innovative image recognition and content sharing technology.

Marketers face a new challenge as buyers increasingly rely on AI tools for product recommendations and research, compressing the discovery-to-decision process and reducing brand influence.

Unilever is leveraging AI to accelerate content production and reduce costs, focusing on digital twins and efficiency to support its Growth Action Plan 2030.