Browsing: marketing technology

Octave secures $5.5 million in seed funding to grow its AI-driven marketing and sales platform, aiming to improve upon existing tools like HubSpot and Salesforce

Advertising industry witnesses significant growth in generative AI adoption, questioning traditional outcome-based payment structures

New data from Splash, a Cvent-owned company, reveals that event-led growth strategies drive stronger customer relationships and increase lead generation

BlueFocus releases 2024 Annual Report, marking significant revenue growth and embracing AI transformation in marketing industry

BlueFocus CEO Fei Pan discusses the company’s strategy to become a global AI marketing technology company, highlighting AI integration, revenue growth, and global expansion plans

Cvent’s acquisition of Splash aims to strengthen its offerings for corporate marketing professionals, integrating event planning with marketing technology.

Discover how consolidating event technology with all-in-one platforms can enhance event success, personalization, and data utilization.