Browsing: marketing

Adobe and Microsoft are joining forces to bring the power of generative AI to marketers through AI agents integrated into Microsoft 365 Copilot.

Media agencies are increasingly integrating artificial intelligence (AI) into media buying strategies, streamlining processes and improving targeting, according to experts at the Digiday Media Buying Summit. However, the development of AI-generated creative lags behind other areas of AI application in marketing.

ReVusion challenges participants to develop strategic revival plans for failing companies, simulating real-world business scenarios.

SHU students gain real-world experience by assisting WeSkreech, a personal safety device company, with marketing, sales, and operations.

Adobe extends its partnership with Microsoft, introducing an AI-powered agent designed to streamline marketing workflows within the Microsoft 365 environment.

Yardi has acquired LCP Media, a visual media technology company, to improve marketing for multifamily clients.

Liz Wright, a 64-year-old from the Bay of Islands, has made history as the world’s first customer to be digitally cloned, becoming the AI face of Kiwi telecommunications brand Skinny.

Event Footprints has launched a new webinar series called ‘Best Foot Forward,’ hosted by Vanessa Lovatt and Rob Curtis, and featuring industry leaders. The series aims to provide event professionals with insights on engagement and ROI.

RainFocus, an event marketing platform provider, has acquired WebEvents Global, a technology and data analytics firm, to optimize clients’ events and customer journeys.

Yardi expands its suite of services for the rental housing industry with the acquisition of LCP Media, integrating visual media technology to improve the renter experience.