Browsing: publishers

An analysis of how Google’s AI Overviews are changing the landscape for publishers, emphasizing the importance of keyword data over traditional CTR metrics.

A look at how publishers using generative AI are assessing the effects of Google’s AI Overviews tool on their website traffic.

A new report by Tollbit reveals that AI chatbots generate dramatically lower click-through and referral rates for publishers compared to traditional search, raising concerns about the impact on media revenue.