Generative AI Publishers Grapple with Google AI Overviews’ Impact on TrafficMarch 21, 2025 Publishers utilizing generative AI are struggling to measure how Google’s AI Overviews are affecting referral traffic, raising questions about the evolving digital landscape.
Generative AI Publishers Grapple with Google AI Overviews’ Impact on Referral TrafficMarch 21, 2025 A look at how publishers using generative AI are assessing the effects of Google’s AI Overviews tool on their website traffic.