Browsing: ROI

Whippy, an AI agent-powered platform automating marketing and customer service functions, achieved profitability in its first year by focusing on swift return on investment and securing six-figure annual contracts with B2B clients.

Event planners face rising costs, ROI demands, creative burnout, shorter lead times, DEI&A shifts, seasonality, and tech integration. Learn how they’re overcoming these obstacles.

A new Forrester survey highlights the critical importance of demonstrating return on investment (ROI) for B2B events, revealing the primary challenges event teams face and offering a solution.

Healthcare leaders grapple with assessing the effectiveness of AI tools, balancing hard metrics with qualitative assessments amid infrastructure and data governance challenges.

Industry experts share their advice on how businesses can successfully navigate the AI landscape and achieve a positive return on investment.

Explore the transformative potential of Microsoft 365 Copilot for small and medium-sized businesses (SMBs) with insights from a recent Forrester Consulting study.

An analysis of why Microsoft’s Majorana 1 quantum processor, despite its technological advancements, may be an inappropriate solution for most enterprise IT needs in the current computing landscape.

A look at how organizations can bridge the gap between IT and business leaders to maximize the return on technology investments.

A new report from Adweek and Convene offers insights into creating memorable and effective events with significant ROI.

An examination of how organizations can improve the return on their technology investments by bridging the gap between IT and business goals.