Browsing: Rufus

Sellers on Amazon are adapting to AI-driven search, optimizing content and facing uncertainties. The rise of AI on Amazon represents a departure from traditional keyword searches.

Amazon is heavily investing in AI. Here’s how these advancements could change how we shop, work, and live in the coming year, offering potential savings in time, money, and stress.

Amazon continues to integrate artificial intelligence across various services, from its shopping assistant Rufus to new Fire TV features and advancements in cloud computing.

Amazon is discontinuing its TikTok-like feature, ‘Inspire,’ due to low user engagement. The company is now focusing on its AI shopping assistant, ‘Rufus,’ for product discovery.