Next-Generation Solutions for Trade Shows
The event industry has recently seen significant advancements with the introduction of new technologies from Freeman, ASP, and XL8. These innovations aim to enhance both event planning and the onsite experience for attendees and organizers alike.
Freeman’s Generative AI Tool: Key Takeaways
Freeman has launched Key Takeaways, a web-based tool powered by Snapsight, to improve attendee engagement and session effectiveness. This generative AI tool transcribes speakers’ words in real-time, providing summaries of key insights and comprehensive post-event reports. Attendees can view word clouds summarizing session topics, access insights from missed sessions, and share meaningful takeaways on social media. The tool can be used as a standalone experience or integrated into existing event apps.
“Key Takeaways represents our commitment to delivering content experiences that resonate with audiences,” said Paul Fletcher, COO of audio visual and event technology at Freeman. The tool ensures attendees remain engaged, retain valuable insights, and provide measurable post-event value.
ASP’s Composer II: Enhanced Event Website Creation
ASP has rolled out Composer II, an upgraded version of its event website creation platform. This new platform allows organizers to create customized websites from scratch or choose from pre-set builds, offering flexibility and ease of use. Features include a customizable maintenance mode, lazy loading for faster performance, and inbuilt accessibility features. Composer II also integrates with leading technologies while maintaining compatibility with ASP’s event growing tools.
Jon Benjamin, CEO of ASP, emphasized that Composer II is designed to be cost-effective and meet the diverse needs of event organizers. Over 30 event organizers are already using the platform, including major names like DWTC and Bauer Media Group.
XL8’s EventCAT: Breaking Language Barriers
XL8 has released an updated version of EventCAT, its AI-powered real-time machine translation technology. EventCAT provides accurate translations, subtitles, and transcripts for in-person conferences, virtual meetings, and live streaming events, supporting 42 languages. The technology includes packages like OnlineMeeting for virtual events and LiveSubs for live streams, enhancing content accessibility for global participants.
Tim Jung, CEO of XL8, highlighted that EventCAT is a long-term investment in global communication, enabling true collaboration across language barriers. The technology is particularly valuable as organizations increasingly adopt hybrid meeting models.
These advancements in event technology are set to significantly improve the planning and execution of trade shows, enhancing both organizer capabilities and attendee experiences.
