TechTarget, Inc. (Nasdaq: TTGT), a prominent provider of B2B technology purchase intent data and services, has announced that its BrightTALK platform has been awarded the 2024 SIIA CODiE Award for Best Event Technology Solution. The company was also a finalist in the Best Marketing Solution and Customer Success Team of the Year categories.
The CODiE Awards, organized by the Software & Information Industry Association (SIIA), are a respected recognition of innovation in business technology products on a global scale. TechTarget’s Priority Engine previously won the Best Marketing Solution Award in 2023, and the company has consistently been a finalist or winner in multiple categories for the past seven years. Furthermore, TechTarget was honored with the Customer Success Team of Year award in 2022.
This marks the first time TechTarget has won in the Best Event Technology Solution category. BrightTALK, a key component of TechTarget’s offerings, serves as both a sizable opt-in B2B audience network and a leading solution for intent data and demand generation for B2B webinars and virtual events. It provides marketers with a versatile toolkit to create, host, and promote events and webinars directly on their websites through native embed and channel technology, while also connecting them with an audience of 32 million professionals via AI-driven recommendations and paid lead campaigns.
The BrightTALK platform utilizes industry-leading FastReg registration technology, delivering precise intent and engagement signals. This helps enterprise technology sales and marketing teams to drive significant success from their events.
“We are very proud to be recognized by SIIA’s CODiE Awards for our leadership and excellence in event technology,” said Michael Cotoia, CEO, TechTarget. “BrightTALK is unique in the industry. Our audience-first model ensures that our customers are not only leveraging an innovative platform but tapping into a uniquely powerful source of intent data and active demand. We are helping them achieve unprecedented engagement and breakthrough success with virtual events and webinars.”
The SIIA CODiE Awards have been acknowledging product excellence for almost four decades and are the industry’s only peer-reviewed awards. This year, over 40 awards were presented for products and services specifically used by B2B software, information, and media companies. TechTarget joins other prominent companies that were recognized at the awards, including Solarwinds, NETSCOUT, Veeam, HCLTech, and Wolters Kluwer.
Chris Mohr, President of SIIA, stated, “The recipients of the 2024 Business Technology CODiE Awards continue to uphold the prestigious tradition of the CODiEs by distinguishing the most effective and influential applications, services, and products in the business technology sector. We take immense pride in acknowledging this year’s winners – the crème de la crème! Kudos to all the victors of this year’s CODiE Awards!”
About the CODiE Awards
The SIIA CODiE Awards constitute the only peer-reviewed program dedicated to showcasing the finest products and services in business and education technology. Thousands of products, services, and solutions have been recognized for their excellence since 1986. Further details are available at siia.net/CODiE.
About TechTarget
TechTarget (Nasdaq: TTGT) is a global leader in purchase intent-driven marketing and sales services, delivering significant business impact for enterprise technology companies. By creating abundant, high-quality editorial content across 150 technology-specific websites and over 1,000 channels, TechTarget attracts and nurtures communities of technology buyers who are researching their companies’ IT needs. Through an understanding of these buyers’ content consumption behavior, TechTarget generates purchase intent insights to help clients worldwide make their marketing and sales activities more efficient and effective. TechTarget’s offices are located in various cities, including Boston, London, Munich, New York, Paris, Singapore, and Sydney. For additional information, please visit techtarget.com, or follow the company on LinkedIn.
© 2024 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and BrightTALK and Priority Engine are trademarks of TechTarget. All other trademarks belong to their respective owners.
