Tray.ai Aims to Reinvent AI Integration With Composable Architecture
Artificial intelligence is rapidly changing the Integration Platform as a Service (iPaaS) arena. Tray.ai Inc., a platform specializing in composable AI integration and automation, is responding to this shift by providing its customers with a flexible solution for integrating AI into their business models.
“Automation … has basically had to completely rethink itself,” said Rich Waldron, co-founder and chief executive officer of Tray.ai. “As you think about traditional iPaaS and deploying integrations in automations within organizations, AI has come and completely rewritten the book for everybody [and] iPaaS has evolved. It’s already happened. It’s already changed, and so we’ve made a huge effort in making AI central to our automation experience.”
Waldron and Alistair Russell, co-founder and chief technology officer of Tray.ai, spoke with theCUBE’s John Furrier for the Tech Innovation CUBEd Awards 2025 interview series. The interview was broadcast exclusively on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the concept of composable AI and the evolution of iPaaS.
Building a Composable Architecture for iPaaS
According to Waldron, a successful iPaaS must be capable of handling AI workloads. Tray.ai has packaged the technology required to build integrations into a fast and user-friendly platform, supported by their intelligent agent, Merlin. Tray.ai was recognized for its impact on AI-driven automation, receiving theCUBE’s Most Innovative Automation Product award.
“We knew we needed to build an enterprise-ready platform that could handle the scale of billions of transactions a month,” Russell explained. “We’ve really focused on that balance, and I think that’s really put us in a good position. Adopting standards, making sure that there’s the composable architecture, has allowed us to really move fast ourselves as we’ve innovated in the last couple of years, especially with the AI revolution.”
Composable architecture is particularly crucial for companies aiming to build agents that connect to various systems. Tray.ai has already implemented co-pilots to assist their own engineers, and Waldron believes composable systems are key to remaining at the forefront of the agentic AI trend.
“You can go and build these multithreaded agents that can go and take action across the entire stack without requiring independent governance on a per-application basis,” he said. “It gives you a centralized way to go and operate. The companies that move quickest, the ones that we are seeing who have adopted that mindset, they’re flying right now.”
Here’s a link to the complete video interview: Complete Video Interview
