In the ever-evolving world of event management, embracing cutting-edge technology is no longer optional; it’s essential for success. The Connect Spring Marketplace recently hosted a panel discussion titled, “The Power of Event Tech to Enhance Customer Experience.” The panel featured VenuIQ Co-Founder Oliver Rowe and Heather Dow, Director of Events & Management Plus Inc. (EM+). The conversation delved into the transformative journey of event technology, sharing real-world experiences and best practices.
A Technology-Driven Journey
Heather Dow, now a client of VenuIQ, shared her organization’s successful implementation of event apps across five or more events. The discussion explored the scoping phase, emphasizing the importance of understanding client needs and objectives. The panel then navigated the intricacies of client debriefs, adapting to evolving requirements, and collaborative integration of new functionalities.
The Human Element in Event Tech
While the industry faces technology-related challenges, the discussion emphasized the critical role of personalized service. Heather Dow highlighted her experience with VenuIQ, noting the individualized attention she received. “I signed a contract and I wasn’t a number—I was Heather, and you all knew me,” she stated.
The conversation also addressed the evolving nature of technology and event requirements. Dow cited the efficient collaboration between VenuIQ and EM+, despite the time difference. “A lot of stuff was already done when we first woke up,” she said. This collaborative approach ensured that teams were aligned and focused on achieving exceptional outcomes.
The discussion also highlighted instances where the human connection enhanced technology. Heather shared an anecdote where an attendee suggestion was relayed to VenuIQ, and within 20 minutes, the team implemented the change, exceeding expectations.
Elevating Experiences and Driving Success
The core takeaway from the session was the essential role event technology plays in enhancing attendee experiences and overall event success. It’s not simply about adopting new technology but leveraging it thoughtfully to create meaningful connections and deliver value.
As the event landscape continues to evolve, event professionals must embrace innovation and harness the power of technology to thrive and deliver exceptional experiences. The Connect Spring Marketplace provided valuable insights, underscoring that events of the future are undoubtedly tech-driven.
