Wise, the global technology company, has appointed Havas Red as its first public relations agency of record in Australia. The announcement follows a competitive pitch process.
Wise, which launched in Australia in 2016, has seen steady growth. The company serves over one million personal and business customers in the region, who hold more than a billion dollars in their Wise accounts.
Havas Red will work with Wise’s three key customer groups: consumers, small and medium-sized businesses, and banks. The agency will develop always-on earned storytelling and creative campaigns across several sectors, including corporate and business, travel, lifestyle, and technology.
“Australia has always been a key market for Wise,” said Anhar Khanbhai, APAC PR Lead at Wise. “As more Australians – including businesses and banks – choose Wise for their cross-currency needs, we recognized it was time to bring on our first agency partner to support us through our next phase of growth. Red’s scale, resources, and diverse capabilities give us confidence that they’re the right partner for us.”
Shane Russell, CEO of Havas Red, Australia, commented on the partnership: “Wise is an incredible success story around the world, and it’s an honor to help them build on their exciting mission here in Australia.”
Myrna Van Pelt, Managing Partner for Corporate at Havas Red, who led the pitch, added, “The team are genuinely pumped by this win. Here at Red, we’re built to work with high-growth innovative companies, and the fit with Wise’s culture and innovation pedigree, is perfect for our team. We’re looking forward to shaping Wise’s creative earned storytelling in Australia.”
