Yahoo, encompassing brands like Yahoo and AOL, along with its advertising platform, Yahoo Advertising, employs cookies and similar technologies on its sites and apps.
Cookies are used to:
- Provide services.
- Authenticate users, as well as apply security measures to prevent spam and abuse.
- Measure how you use our sites and apps.
If users select ‘Accept all’, Yahoo and its partners (including 238 participants of the IAB Transparency & Consent Framework) will also store and access device information (using cookies) and utilize geolocation data, IP addresses, and browsing/search data for:
- Personalized advertising and content.
- Advertising and content measurement.
- Audience research and development.
Users can opt to reject all of that extra data collection and usage by clicking ‘Reject all’. If users want to customize choices they can click ‘Manage privacy settings’. Consent can be withdrawn, or choices changed, at any time through the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on our sites and apps.
For details on Yahoo’s data handling practices, consult their privacy and cookie policies.
