Yardi Expands Multifamily Marketing Capabilities with LCP Media Acquisition
SANTA BARBARA, Calif. – February 26, 2025 – Yardi® has announced the acquisition of LCP Media, a visual media technology company specializing in virtual tours, professional photography, and other media solutions for the rental housing industry. This strategic move underscores Yardi’s commitment to innovation in marketing technology, integrating LCP Media’s expertise to augment Yardi’s suite of multifamily offerings.
The acquisition promises significant enhancements for multifamily clients using RentCafe® websites. LCP Media’s technology will streamline marketing efforts and improve the renter experience by providing sophisticated visual media services across apartment listings and websites.
“We’re excited that LCP Media is now part of Yardi,” said Wojciech Kalembasa, CEO of LCP Media. “This partnership offers increased resources, fosters innovation, and reinforces our dedication to improving client and resident experiences. Together, we are well-equipped to support our clients in achieving their leasing and marketing objectives. We are eagerly anticipating the future and remain committed to providing top-tier digital tools and technology in the industry.”
With this acquisition, Yardi and LCP Media are positioned to deliver more comprehensive and integrated digital media solutions, allowing clients to effectively showcase their properties.
Esther Bonardi, Vice President at Yardi, representing REACH by RentCafe, commented, “Yardi anticipates growing our marketing services alongside LCP Media. This partnership reflects our steadfast determination to connect renters with their next home and properties with their next renter—advancing our solutions to make that process easier and more efficient.”
About LCP Media
LCP Media (Lights Camera Pixels) is a national visual media and digital marketing technology company. They provide a full array of services, including the innovative TourBuilder virtual tours, drone and professional photography, 3D renderings, video animations, virtual staging, and floor plans. LCP Media is recognized for its forward-thinking ability to generate outstanding virtual real estate experiences, backed by top-notch customer service.
About Yardi
Yardi® develops industry-leading software for all types and sizes of real estate companies globally. With over 9,500 employees, Yardi collaborates with clients to drive extensive innovation in the real estate sector.
