Zee Entertainment Enterprises Ltd. has announced a strategic partnership with startup Bullet to launch India’s first micro-drama app, acquiring a stake in the company in the process. The deal aligns with Zee Entertainment’s broader strategy to transform into a content and technology powerhouse.
The acquisition involves Zee Entertainment obtaining a stake in Bullet, although the value of the stake and the amount invested remain undisclosed. The micro-drama app will be launched within the Zee5 ecosystem to maximize audience reach. Micro-dramas are short, bite-sized video stories driven by creators, designed to cater to the mobile-first consumption habits of younger viewers.
The content on the app will be available in multiple languages to enhance accessibility across India. This move follows Zee Entertainment’s recent financial performance, where the company reported a net profit of ₹188.4 crore in the fourth quarter, significantly up from ₹13.4 crore in the year-ago period. Revenue increased 0.6% to ₹2,184 crore in the March quarter compared to ₹2,170 crore in the previous fiscal. Earnings before interest, taxes, depreciation, and amortization (EBITDA) rose 42% to ₹298 crore from ₹210 crore in the fourth quarter of the previous fiscal.
