BARCELONA, Spain, March 3, 2025 – ZTE Corporation (0763.HK / 000063.SZ), a global leader in integrated information and communication technology solutions, has introduced its expanded AI-focused smartphone lineup under the banner of its “AI for All” product strategy.
This new strategy encompasses a range of new hardware, including the flagship nubia Z70 Ultra, which boasts a true full-screen display. Also featured are the gaming-centric nubia Neo 3 series, designed with the “Born to Win” concept in mind, and the photography-focused nubia Focus 2 series. The announced lineup includes further innovative devices for gaming, photography, fashion, and music enthusiasts. ZTE also showcased its industry-leading Fixed Wireless Access (FWA) and Mobile Broadband (MBB) solutions. These are powered by AI, 5G-Advanced, and Wi-Fi 7, solidifying ZTE’s position as a global leader, holding the No.1 market share for four consecutive years, according to the latest TSR report.
Accelerating AI Transformation
ZTE is aggressively integrating AI into its products, focusing on partnerships and a full-scenario intelligent ecosystem, which includes AI-driven multi-modal interactions and a comprehensive suite of AI devices. The aim is to connect person, vehicle, and home ecosystems, ensuring that consumers can benefit from efficiency, emotional resonance, and enhanced functionality.
Smartphones are evolving into comprehensive intelligent platforms that seamlessly integrate connectivity, interaction, services, and entertainment. “In cooperation with our global partners, we are committed to integrating world-leading AI capabilities under our AI OS framework,” stated Ni Fei, SVP of ZTE and President of ZTE Mobile Devices. “By seamlessly connecting multi-modal architectures with advanced AI LLMs, we are transforming how users interact with smartphones.”
Global Partnerships
In overseas markets, ZTE is working with Google to accelerate its AI transformation. All new nubia products will integrate Gemini, Google’s advanced AI model, alongside Google Cloud’s scalable, secure, and high-performance infrastructure.
An innovative addition to ZTE’s AI ecosystem is the nubia LiveFlip AI earphones. These earphones offer features such as Knowledge Q&A, AI Travel & Ticket Booking, and Real-Time AI Translate. Moreover, they aim to provide companionship and emotional resonance through voice chat using AI smartphones, fulfilling user needs in an intelligent way.
Global Expansion and Key Products
Since its global expansion in 2024, ZTE has seen a surge in overseas smartphone shipments, including substantial market share gains in key regions such as Latin America, Southeast Asia, Africa, and Europe. nubia is pursuing this expansion with AI-driven devices, particularly its gaming and photography-centric product portfolios. This is being supported by premium product tiers, extensive sales channels, a strong ecosystem of support, and strengthened localized marketing efforts. At the heart of their strategy is the “Be Yourself” brand mindset. Currently, nubia operates in over 30 countries and regions.
The nubia Neo series provides exceptional gaming experiences, with features such as the AI Companion Demi, AI Performance Engine NeoTurbo, AI Game Space, AI Translate, and AI Photography. Hardware upgrades include unique dual gaming shoulder triggers, a 6000mAh battery, and a dynamic esports design, aimed at fulfilling the “Born to Win” mission to empower gamers.
Key Product Highlights:
- nubia Z70 Ultra: Features a 1.5K true full-screen display and the Neovision AI Photography system. It is powered by the Snapdragon® 8 Elite Mobile Platform, a 6150mAh battery, and an IP68/IP69 dustproof and waterproof rating.
- nubia Neo 3 GT 5G: Starting at €299.
- nubia Neo 3 5G: Priced from €249.
- nubia Flip 2 5G: Priced from €699, with a more durable hinge, a larger 3-inch external display, and enhanced imaging, including AI Calling Translate, AI Conversation Translate, AI Wallpaper Generator, and the upcoming AI Pets.
Product prices may vary based on specifications and regional markets. The products will be available globally to meet the diverse needs of consumers. For more information, visit the ZTE booth (3F30, Hall 3, Fira Gran Via) or explore: ZTE MWC25 Website
